"Marshall McLuhan has observed, 'that when information brushes against information, the results are startling and effective.' Magritte, Dali, and other surrealists were masters of this. The startling and surprising juxtapositions of their work reflect deep structural shifts in humanity's views of interior and exterior reality. On one level the melted clocks of Dali's The Persistence of Memory (1931) proclaim the decline of the industrial Victorian era and the ascent of the quantum information era. New paradigms have always been accompanied by new aesthetics. Digital Cinema represents an emerging aspect of the aesthetics of an information age. As with earlier aesthetics, digital cinema brushes visual information against visual information to achieve its effects."