"It is on its technical and mechanical side that the front page is linked to the techniques of modern science and art. Discontinuity is in different ways a basic concept both of quantum and relativity physics. It is the way in which a Toynbee looks at civilizations, or a Margaret Mead at human cultures. Notoriously, it is the visual technique of a Picasso, the literary technique of James Joyce."

Herbert Marshall McLuhan,
The Mechanical Bride: Folklore of Industrial Man, p.3, 1951.


quantum retrocausality said...


“I don’t study causes. I study effects… No one else is doing this.” Interview with Nina Sutton, November 1975

quantum retrocausality said...

"Today we get inside the machine. It is inside us. We in it. Fusion. Oblivion. Safety. Now the human machines are geared to smash one another. You can't shout warnings or encouragement to these machines. First there has to be a retracing process. A reduction of the machine to human form. Circe only turned men into swine. Our problem is tougher."

Marshall McLuhan,
Letters of Marshall McLuhan, p.227 (June 22, 1951), 1987.

quantum retrocausality said...

"The Mechanical Bride is really a new form of science fiction, with ads and comics cast as characters. Since my object is to show the community in action rather than *prove* anything, it can indeed be regarded as a new kind of novel."

MM, LETTERS, p.217.