"It is on its technical and mechanical side that the front page is linked to the techniques of modern science and art. Discontinuity is in different ways a basic concept both of quantum and relativity physics. It is the way in which a Toynbee looks at civilizations, or a Margaret Mead at human cultures. Notoriously, it is the visual technique of a Picasso, the literary technique of James Joyce."
Herbert Marshall McLuhan,
The Mechanical Bride: Folklore of Industrial Man, p.3, 1951.