“World war 3 will be a guerrilla information war, with no division between military and civilian participation”

Books sampled in Marshall McLuhan’s War and Peace in the Global Village (1968):

  • Finnegans Wake by James Joyce
  • The Codebreakers by David Kahn
  • The Senses by Otto Lowenstein
  • Theories of Personality by Calvin S. Hall and Gardner Lindzey
  • The Book of Tea by Okakura Kakuzo
  • The Human Revolution by Ashley Montagu
  • Medieval Technology and Social Change by Lynn White
  • Oliver Cromwell by John Morley
  • Reflections on the Revolution in France by Edmund Burke
  • Robots, Men and Minds by Ludwig von Bertalanffy
  • The Human Body and Its Functions by Charles H. Best and Norman B. Taylor
  • Collected Poems 1909-1962 by T. S. Eliot
  • The New Industrial State by John Kenneth Galbraith
  • The Artillery of the Press by James Reston
  • Art and Illusion by E. H. Gombrich
  • Studies in a Dying Colonialism by Frantz Fanon
  • The Life of Napoleon I by J. Holland Rose
  • The Campaigns of Napoleon by David G. Chandler
  • Report from Iron Mountain on the Possibility and Desirability of Peace with introductory material by Leonard C. Lewin
  • Man and People by Jos� Ortega y Gasset
  • Siddhartha by Herman Hesse
  • Walden Two by B. F. Skinner
  • “The Human Revolution” from Current Anthropology, Vol. 5, No. 3 by Charles F. Hockett and Robert Ascher
  • Games People Play: The Psychology of Human Relationships by Eric Berne, M.D.
  • History as a System and Other Essays Toward a Philosophy of History by Jos� Ortega y Gasset, with an afterword by John William Miller
  • I Ching, Book of Changes translated by James Legge, edited with introduction and study guide by Ch’uchai with Winberg Chai
  • Propaganda by Jacques Ellul
  • Two-Factor Theory, or How to Turn Eighty Million Workers into Capitalists on Borrowed Money by Louis O. Kelso and Patricia Hetter
  • The New Science of Giambattista Vico by Thomas Goddard Bergin and Max Harold Fisch
  • Animal Species and Evolution by Ernst Mayr


quantum retrocausality said...

"The Earth is now an old "booster-stage"… a quaint form of Camp ... a sort of archaeological museum affording immediate access to all past cultures simultaneously on a classified-information basis." - Marshall McLuhan

quantum retrocausality said...

Is the following comment the words of a serious Surrealist?:

"I naturally feel flattered that Apollo 11 is scheduled to put a man on the moon on my birthday, July 21. Of course the reason for choosing July, the moon month, is derived from occult symbolism of Zodiac signs. The 12:12 a.m. touchdown will establish a new chemical bond of resonance with space-capsule moon. The reverberations will alter all earthly music and patterns for all time to come. The innovators and perpetrators, now as always, are innocent of any awareness of the consequences of their images." (Marshall McLuhan, "Kahn-Frontation," unpublished MS., 2-3)