"This may seem to move far from the Toronto School as one of the earliest steps towards media ecology. Yet the combination of the poetic and the satiric had been specifically directed in the case of James Joyce, McLuhan’s prime literary influence, at the individual’s encounter with the environment of the contemporary city in Ulysses and with the transformation of the world resulting from the new technologies and the modes of living that they had created in Finnegans Wake. Such works apart from their artistic merit were profound examples of cultural ecology. (In this Joyce would be followed by many later writers such as Pynchon, Burroughs and Vonnegut as by many ecologically conscious SF writers such as Brunner, Lem, Leguin and Gibson). What McLuhan and to an extent Carpenter did was to turn the devices used in satiric fiction into meditations on the actual life and conditions of their contemporary world. Like the Menippean satirists he admired ,McLuhan felt that all “moralization” should be implicit and should arise from the way the sensitization to percepts and affects intensified the individual’s awareness of the contemporary maelstrom of a society nearly totally dominated by technologies managed by a few. So the style of McLuhan and of Carpenter was one that intensified perceptions and contextualized them in an affective ambience of comic critique."
THE TORONTO SCHOOL OF COMMUNICATIONS by Donald F Theall