By means of reformatting human processing and cognition
telecommunications triggered deep structural modifications in a
contemporary society, to name just a few here we can mention:

- formation of synthetic public space where instead of physical space users share phase space of protocols and packages on the Internet;

- development of synthetic products such as interactive worlds where patterns of perception are integrated into the content architecture;

- and finally as a result of two aforementioned factors, ongoing crystallization of synthetic content, i.e. origination of self- referential media discourses, which can not be explicated into text-only formats.

Now we face the situation when not only space in which we navigate but space in which we think becomes reformatted and translated into media adequate format."